I’m a writer and content designer — born, raised, and based in Austin, Texas. I simplify complex ideas and interactions for users at every level of digital sophistication.

Former Senior Content Designer at Intuit Mailchimp and Khoros.

Currently co-designing The Novel List, an app that connects publishers with authors.

she/her | Houchins like how-chins

Hi, I’m Natalie Houchins

My story

I started my career as an actor and screenwriter (alongside bartending, nannying, tutoring, freelance editing, ghostwriting, and whatever else I could find).

When I decided I’d had enough of the entertainment industry, I applied for full-time jobs that could be a stopgap while I figured out my next move.

I became a technical and UX writer, then content designer, and realized I was enjoying myself far more than I had bargained for.

I called off the search for my next move, and haven’t looked back.

Outside of work, I continue to write creatively and make indie film. The rest of my spare time is spent with my friends and family, traveling at every opportunity, and caring for a small brood of cats with my partner.